On Reflection is a repository of thoughts which explore the fundamentals of our practice through past projects and internal processes.
In this edition, founder Joe Morris, centres the conversation around model making as a critical element of design thinking and a wide-ranging architectural tool.
These seven short video essays illustrate model making as a means to navigate questions and ideas that arise during the design process.
"Models are reflection, experiment, innovation, representation, abstraction, communication, question, answer, success and failure. This is their physical value.[…] When collected into a city of models, they become a body of thought with an immersive quality, embodying the cultural essence of our practice."
Throughout the films, Joe reveals how models form an intrinsic part of the design process at Morris+Company, while also touching on the current state of the architecture practice.
“I see the architectural model as a lens for reflecting on practice, and the dilemma we are now presented with: the struggle between the analogue and the digital, the thing machined and the thing hand-crafted, between the virtual and the physical.”
Ultimately, model making provides the possibility to explore and provide answers to a vast array of interrogations about architecture, across a broad spectrum of scales and topics.
Film by Jim Stephenson
Edited by Elly Ward Morris